The Bachelor of Tourism and Travel Management (BTTM) syllabus is designed to provide strong knowledge of tourism fundamentals, travel operations, hospitality basics, and tourism business management. It covers subjects like tourism planning, travel agency operations, air ticketing, tour packaging, tourism marketing, customer service, and destination management. The program also focuses on communication, professional skills, and practical industry exposure.
The first year introduces students to tourism and travel industry fundamentals. It builds strong understanding of tourism systems, communication skills, and basic management concepts for the service sector.
The second year focuses on practical tourism operations, travel agency management, tour planning, and ticketing systems. Students gain deeper understanding of travel business models and tourism marketing strategies.
The final year focuses on advanced tourism management, specialization areas, and strong industry readiness. Students work on projects, case studies, internships, and practical learning to strengthen professional skills.
| Subject | Book Title | Author |
|---|---|---|
| Tourism Basics | Tourism: Principles and Practice | Cooper / Fletcher |
| Tour Operations | Travel Agency Management | Mohinder Chand |
| Marketing | Marketing for Hospitality and Tourism | Philip Kotler |
| Tourism Planning | Tourism Planning and Development | A.K. Bhatia |
The BTTM syllabus is generally divided into 3 years and 6 semesters. The first year focuses on tourism basics and communication skills. The second year includes ticketing, tour operations, and destination management. The final year covers advanced tourism management, internship, and project work.
First-year subjects mainly introduce tourism fundamentals and service industry basics. Students learn introduction to tourism, tourism geography, hospitality basics, and communication. Management fundamentals are also included to build industry-level understanding. These subjects prepare students for advanced tourism operations in later years.
Yes, most universities include air ticketing and reservation systems in the course. Students learn airline codes, fare calculation basics, booking procedures, and ticketing rules. This subject is important for travel agency roles and airline-related careers. Practical training may vary depending on the college facilities.
BTTM includes practical subjects like travel agency and tour operations management. Students learn itinerary planning, tour costing, tour packaging, and travel documentation. They also study customer handling and service planning for different tourist needs. These skills help in tour operator and travel consultant careers.
Tourism marketing covers branding, promotions, customer behavior, and travel service communication. Destination management teaches tourism planning, infrastructure, visitor experience, and development strategies. Students also learn about different tourism products like heritage and eco-tourism. These subjects help in marketing and destination executive roles.
Yes, many universities include internship or industrial training in the final year. Internship provides real experience in travel agencies, hotels, airlines, and tourism departments. Students learn customer communication, operational work, and industry professionalism. It improves placement chances and builds stronger resumes.
Specialization subjects may vary by university, but commonly include:
These electives help students choose a career direction based on interest and job demand.
Students are evaluated through exams, assignments, and practical learning projects. Many colleges include tourism research project work in the final year. Viva voce tests subject understanding, internship learning, and presentation skills. Continuous performance is important for overall results.
Students should use tourism planning, travel agency, and marketing reference books. Books like Tourism: Principles and Practice and Travel Agency Management are commonly preferred. Along with books, students should follow tourism case studies and industry news. Practical learning through internships and field visits improves understanding the most.