BBA Digital Marketing is an undergraduate management program focused on online marketing. It combines business administration with digital tools and platforms. Students learn branding, advertising, analytics, and customer engagement.
This course is ideal for students interested in marketing, social media, and online business. It suits creative as well as analytical minds. Aspirants aiming for modern marketing careers benefit the most.
Yes, students from any stream can pursue this course. Business and marketing basics are taught from scratch. No prior commerce or technical background is required.
Yes, practical learning is a core part of the curriculum. Students work on live projects, tools, and real campaigns. Internships provide hands-on industry exposure.
Graduates can work as digital marketing executives, SEO specialists, or social media managers. Jobs are available in agencies, corporates, startups, and e-commerce firms. Freelancing is also a popular option.
Yes, digital marketing is one of the fastest-growing career fields. Every business needs an online presence. Demand is expected to grow further in the coming years.
Yes, digital marketing offers excellent freelancing opportunities. Skills like SEO, ads, and content marketing are globally in demand. Freelancers can work with international clients remotely.
Direct government roles are limited in digital marketing. However, graduates are eligible for general government exams. Most career opportunities are in the private sector.
Freshers typically earn between ₹3 to ₹6 LPA. Salary depends on skills, certifications, and company type. Performance-based growth is fast in this field.
Yes, digital marketing offers strong long-term growth. Professionals can move into managerial and strategic roles. Continuous learning keeps skills relevant.
MBA is not mandatory but can enhance career progression. Many professionals gain work experience before pursuing MBA. Specialized MBAs offer leadership opportunities.
Certifications are not compulsory but highly beneficial. Google, Meta, and HubSpot certifications add value. They improve employability and salary prospects.
Yes, the course is highly suitable for entrepreneurship. Students learn branding, customer acquisition, and analytics. These skills help in starting digital agencies or online businesses.