BJMC Syllabus Structure (3 Years)
The Bachelor of Journalism and Mass Communication syllabus is designed to provide a balance between media theory and hands-on practical training.
Students are trained in journalism, advertising, public relations, digital media, and broadcast production.
Year 1: Media Foundations
The first year introduces students to the fundamentals of communication and journalism.
Semester 1
- Introduction to Mass Communication: Concepts, models, and functions of communication.
- History of Media: Evolution of print, radio, television, and digital media.
- Communication Skills: Writing, speaking, and presentation techniques.
- Computer Applications: Basic digital tools for media work.
Semester 2
- Print Journalism: News reporting, writing, and editing.
- Media Ethics: Ethical issues and responsibilities of media.
- Media Laws: Press laws, copyright, and regulation.
- Photography: Basics of photojournalism.
Year 2: Core Journalism & Media Skills
The second year focuses on broadcast media, advertising, and public relations.
Semester 3
- Broadcast Journalism: Radio and television news production.
- Advertising Principles: Advertising concepts and campaign planning.
- Public Relations: Corporate communication and media relations.
- Media Research: Research methods and audience analysis.
Semester 4
- Digital Media: Online journalism and digital platforms.
- Social Media Communication: Content creation and analytics.
- Video Production: Scriptwriting, shooting, and editing.
- Internship I: Short-term industry exposure.
Year 3: Specialization & Professional Practice
The final year focuses on specialization, internships, and project work.
Semester 5
- Media Management: Media organizations and management practices.
- Film Studies: Cinema theory and appreciation.
- Elective I: Journalism / Advertising / Digital Media.
- Internship II: Industry-based training.
Semester 6
- Advanced Media Production: Television, radio, or digital projects.
- Elective II: Specialized media subject.
- Project Work: Research or media production project.
- Viva Voce: Final evaluation.
Recommended Books for BJMC
| Subject |
Book Title |
Author |
| Mass Communication |
Mass Communication Theory |
Denis McQuail |
| Journalism |
News Reporting and Writing |
Mencher |
| Advertising |
Advertising Management |
Philip Kotler |
| Media Research |
Mass Media Research |
Wimmer & Dominick |
BJMC Syllabus FAQs
Q1: Is the BJMC syllabus suitable for students with no media background?
Yes, the syllabus starts from basic concepts.
No prior media knowledge is required.
Skills are developed gradually.
Q2: Does the BJMC syllabus include internships and practical training?
Yes, internships are part of the course.
Practical labs and projects are included.
Industry exposure is strong.
Q3: Are digital media and social media subjects covered in BJMC?
Yes, digital and social media are core subjects.
Online journalism and analytics are taught.
Practical assignments are included.
Q4: Can the BJMC syllabus vary across universities?
Core subjects remain similar nationwide.
Electives and project formats may differ.
Industry relevance is maintained.
