BMC Syllabus Structure (3 Years)
The Bachelor of Mass Communication syllabus is designed to build strong foundations in media theory, journalism, advertising, and digital communication.
The course combines classroom learning, media lab training, field assignments, and internships.
Year 1: Media Foundations
The first year introduces students to the fundamentals of communication and media studies.
Semester 1
- Introduction to Mass Communication: Concepts, models, and functions of communication.
- History of Media: Evolution of print, radio, television, and digital media.
- Communication Skills: Writing, speaking, and presentation skills.
- Computer Applications: Basics of digital tools for media.
Semester 2
- Print Journalism: News writing, reporting, and editing.
- Media Ethics: Professional ethics and social responsibility.
- Media Laws: Press laws, copyright, and regulation.
- Photography Basics: Still photography and visual storytelling.
Year 2: Core Media Skills
The second year focuses on broadcast media, advertising, and public relations.
Semester 3
- Broadcast Journalism: Radio and television news production.
- Advertising Principles: Advertising concepts and campaigns.
- Public Relations: Corporate communication and media relations.
- Media Research: Research methods and audience analysis.
Semester 4
- Digital Media: Online journalism and digital platforms.
- Social Media Communication: Content strategy and analytics.
- Video Production: Scriptwriting, shooting, and editing.
- Internship I: Short-term industry exposure.
Year 3: Specialization & Professional Practice
The final year allows students to specialize and gain industry-level experience.
Semester 5
- Media Management: Media organizations and management practices.
- Film Studies: Cinema theory and appreciation.
- Elective I: Journalism / Advertising / Digital Media.
- Internship II: Industry training.
Semester 6
- Advanced Media Production: Television, radio, or digital projects.
- Elective II: Specialized media subject.
- Project Work: Research or media production project.
- Viva Voce: Final evaluation.
Recommended Books for BMC
| Subject |
Book Title |
Author |
| Mass Communication |
Mass Communication Theory |
Denis McQuail |
| Journalism |
News Reporting and Writing |
Mencher |
| Advertising |
Advertising Management |
Philip Kotler |
| Media Research |
Mass Media Research |
Wimmer & Dominick |
BMC Syllabus FAQs
Q1: Is the BMC syllabus suitable for students with no media background?
Yes, the syllabus starts from basic concepts.
No prior media knowledge is required.
Skills are developed gradually.
Q2: Does the BMC syllabus include practical and internship training?
Yes, practical training is mandatory.
Internships are included in later semesters.
Industry exposure is strong.
Q3: Are digital media and social media covered in the BMC syllabus?
Yes, digital and social media are core subjects.
Online content and analytics are taught.
Practical projects are included.
Q4: Can the BMC syllabus vary across universities?
Core subjects remain similar everywhere.
Electives and project formats may differ.
Industry focus is common.
