Bachelor of Business Administration (BBA) in Event Management & Public Relations is a specialized undergraduate program that focuses on planning, organizing, and promoting events while managing brand image and public communication. The course blends core management education with creative, communication-driven, and operational skills required in the events and PR industry.
This program prepares students to handle corporate events, weddings, exhibitions, media campaigns, brand promotions, and public relations strategies. It emphasizes event planning, media relations, branding, crisis communication, sponsorship management, and client handling.
BBA Event Management & PR is ideal for students with strong communication skills, creativity, leadership qualities, and an interest in dynamic, people-oriented careers. Graduates can work with event companies, PR agencies, media houses, corporate firms, or start their own event ventures.
BBA Event Management & PR is a three-year undergraduate program focused on managing events and building positive public image for organizations. Students learn how to conceptualize events, manage vendors, coordinate teams, and communicate effectively with media and stakeholders.
The program combines business administration with marketing, branding, communication, and creative execution. Practical exposure through live events and internships is a key component.
| Particular | Details |
|---|---|
| Program Name | BBA in Event Management & Public Relations |
| Program Level | Undergraduate |
| Duration | 3 Years |
| Eligibility | 10+2 from a recognized board |
| Admission Process | Merit-based / Entrance Test (varies by institute) |
Graduates can work across the events, media, and corporate communication sectors. The industry offers both creative and managerial career paths.
It is an undergraduate program focused on event planning and public relations. The course combines management, communication, and branding skills. It prepares students for dynamic careers in events and media.
Students with strong communication and organizational skills should choose this course. It suits creative and people-oriented individuals. Interest in events and media is beneficial.
Yes, students from any academic stream can pursue this program. Business and management concepts are taught from the basics. No prior commerce knowledge is required.
Yes, practical learning is a major part of the curriculum. Students work on live events, case studies, and internships. This helps develop real-world skills.
Graduates can work as event managers, PR executives, or brand coordinators. Opportunities exist in event companies, PR agencies, and corporates. Entrepreneurship is also a strong option.
Yes, the events and PR industry is growing steadily. Corporate, social, and digital events ensure consistent demand. Skill-based professionals enjoy long-term growth.
Freshers usually earn between ₹3 to ₹5.5 LPA. Salary depends on experience, location, and company size. Growth is fast with successful event execution.
Yes, the course supports entrepreneurship. Students learn planning, budgeting, and client management. Many graduates start their own event ventures.
MBA is not mandatory but helps in leadership roles. MBA in Marketing or PR enhances career growth. Many students pursue higher studies after gaining experience.
Yes, branding, events, and public relations are essential for businesses. Digital and hybrid events have expanded opportunities. The course remains relevant in the future.