BBA Event Management & PR Syllabus Structure
The BBA Event Management & PR syllabus is designed to combine business administration fundamentals with creative, communication, and operational aspects of events and public relations.
The course emphasizes practical exposure, live projects, media handling, and brand communication skills.
Year 1: Management & Communication Basics
The first year builds a foundation in business management, communication, and marketing concepts.
Semester 1
- Principles of Management: Planning, organizing, leadership, and control.
- Business Communication: Professional writing, presentations, and interpersonal skills.
- Fundamentals of Marketing: Marketing concepts and consumer behavior.
- Business Economics: Basic microeconomic principles.
Semester 2
- Organizational Behavior: Teamwork, motivation, and leadership styles.
- Introduction to Event Management: Event types, planning process, and execution.
- Media & Communication Studies: Media landscape and communication tools.
- Environmental Studies: Sustainability and CSR.
Year 2: Core Event Management & PR
This year focuses on technical and managerial aspects of events and public relations.
Semester 3
- Event Planning & Coordination: Concept development, logistics, and vendor management.
- Public Relations Principles: PR tools, media relations, and reputation management.
- Advertising & Brand Promotion: Promotional strategies and campaigns.
- Event Budgeting & Finance: Costing, sponsorships, and financial control.
Semester 4
- Corporate Communication: Internal and external corporate messaging.
- Media Writing & Press Releases: Content creation for media platforms.
- Celebrity & Artist Management: Talent coordination and contracts.
- Research Methodology: Market research and audience analysis.
Year 3: Advanced Events & PR Strategy
The final year emphasizes strategic planning, specialization, and real-world exposure.
Semester 5
- Event Risk & Crisis Management: Handling emergencies and reputation risks.
- Digital PR & Social Media: Online reputation and influencer engagement.
- Elective: Wedding Planning / Sports & Entertainment Events.
- Minor Project: Event proposal or PR campaign planning.
Semester 6
- Strategic Event Management: Large-scale and international events.
- Entrepreneurship Development: Starting and managing event agencies.
- Internship / Industry Training: Event companies or PR agencies.
- Major Project: Live event execution or PR campaign analysis.
Syllabus FAQs
Q1: What is the main focus of the BBA Event Management & PR syllabus?
The syllabus focuses on event planning, public relations, and brand communication.
It combines management theory with practical execution skills.
The aim is to prepare industry-ready professionals.
Q2: Is the syllabus suitable for non-commerce students?
Yes, the syllabus starts with basic management concepts.
Students from any stream can adapt easily.
No prior business background is required.
Q3: Does the syllabus include practical training?
Yes, practical exposure is a key component.
Students participate in live events, projects, and internships.
This helps develop real-world skills.
Q4: Are public relations subjects covered in depth?
Yes, PR principles, media relations, and corporate communication are covered.
Digital PR and crisis management are also included.
This prepares students for modern PR roles.
Q5: Is event budgeting part of the syllabus?
Yes, budgeting and financial management are included.
Students learn cost control and sponsorship planning.
Financial skills are essential for event success.
Q6: Are internships mandatory in this course?
Most universities include mandatory internships.
Internships provide hands-on industry exposure.
They improve employability and confidence.
Q7: Can students specialize in specific event types?
Yes, electives allow specialization in areas like weddings or entertainment events.
Specialization helps align studies with career goals.
Options vary by institution.
Q8: Does the syllabus cover digital and social media PR?
Yes, digital PR and social media management are included.
Students learn online branding and influencer marketing.
This reflects current industry trends.
Q9: Is entrepreneurship encouraged in the syllabus?
Yes, entrepreneurship development is part of the curriculum.
Students learn how to start and manage event agencies.
This supports self-employment opportunities.
Q10: Is the syllabus industry-oriented?
Yes, the syllabus is designed as per industry requirements.
Practical projects and live exposure ensure relevance.
This improves job readiness.
