Bachelor of Business Administration (BBA) in Fashion Design is a specialized undergraduate program that blends fashion creativity with business and management principles. The course is designed for students who want to build careers in the fashion industry while understanding branding, marketing, merchandising, and retail management.
Unlike purely design-focused programs, BBA Fashion Design emphasizes both creative design skills and managerial competence. Students learn about fashion illustration, textiles, garment production, alongside fashion marketing, supply chain, and entrepreneurship.
This program is ideal for aspirants who wish to work in fashion brands, retail chains, export houses, or start their own fashion label. The curriculum focuses on industry exposure, trend analysis, and practical projects to prepare students for the competitive fashion industry.
BBA Fashion Design is a three-year undergraduate program that integrates fashion design with business administration. Students learn the complete lifecycle of fashion products—from concept and design to marketing and retail.
The program focuses on creative development while also building skills in management, branding, and entrepreneurship. It prepares students for both creative and managerial roles in the fashion industry.
| Particular | Details |
|---|---|
| Program Name | BBA in Fashion Design |
| Program Level | Undergraduate |
| Duration | 3 Years |
| Eligibility | 10+2 from a recognized board |
| Admission Process | Merit-based / Entrance Test (varies by institute) |
Graduates can work across design, merchandising, retail, and fashion management roles. The course offers opportunities in both creative and business domains of fashion.
It is an undergraduate program combining fashion design and business management. The course focuses on creativity, branding, and retail management. It prepares students for fashion industry careers.
Students interested in fashion, design, and business should choose this course. It suits creative individuals with managerial aspirations. Interest in trends and branding is helpful.
Yes, students from any stream can apply. Business and design basics are taught from scratch. No prior commerce background is required.
Yes, practical projects and workshops are included. Students work on design collections and case studies. Internships provide industry exposure.
Graduates can work in fashion design, merchandising, and retail. Opportunities exist with brands, export houses, and retail chains. Entrepreneurship is also an option.
Yes, the fashion industry offers long-term growth opportunities. Experience and creativity drive success. Management skills enhance career stability.
Freshers usually earn between ₹3 to ₹6 LPA. Salary depends on role, brand, and location. Growth increases with experience.
Yes, the course supports entrepreneurship. Students learn branding, production, and marketing. Many graduates start boutiques or fashion labels.
MBA is not mandatory but helps in leadership roles. MBA in Fashion Management or Marketing enhances growth. Higher studies improve career prospects.
Yes, fashion remains a global and evolving industry. E-commerce and digital fashion have expanded opportunities. The course remains relevant.