BBA Fashion Design Syllabus Structure
The BBA Fashion Design syllabus is structured to balance creative fashion skills with business and management knowledge.
Students gain hands-on design exposure along with an understanding of marketing, retail, and fashion entrepreneurship.
Year 1: Design & Management Basics
The first year builds a foundation in design concepts and basic business principles.
Semester 1
- Principles of Management: Planning, organizing, and leadership.
- Introduction to Fashion Industry: Overview of global and Indian fashion markets.
- Elements of Design: Color theory, shapes, textures, and patterns.
- Business Communication: Professional communication and presentation skills.
Semester 2
- Fashion Illustration: Basic sketching and design visualization.
- Textile Science: Fibers, fabrics, and textile processes.
- Marketing Fundamentals: Consumer behavior and branding basics.
- Environmental Studies: Sustainability in fashion and business.
Year 2: Core Fashion Studies
This year focuses on garment production, merchandising, and fashion marketing.
Semester 3
- Garment Construction: Pattern making and sewing techniques.
- Fashion Merchandising: Product planning and sourcing.
- Fashion Marketing: Promotion strategies and brand positioning.
- Costing & Pricing: Apparel costing and pricing methods.
Semester 4
- Retail Management: Store operations and visual merchandising.
- Fashion Forecasting: Trend analysis and market research.
- Production Management: Supply chain and quality control.
- Research Methodology: Market surveys and consumer research.
Year 3: Fashion Business & Specialization
The final year emphasizes strategic management, specialization, and industry exposure.
Semester 5
- Fashion Brand Management: Brand building and positioning.
- E-Commerce in Fashion: Online retail and digital platforms.
- Elective: Luxury Fashion / Export Management / Styling.
- Minor Project: Design collection or merchandising plan.
Semester 6
- Entrepreneurship Development: Starting fashion businesses.
- Internship / Industry Training: Fashion houses or retail brands.
- Major Project: Fashion portfolio or business plan.
Syllabus FAQs
Q1: What is the focus of the BBA Fashion Design syllabus?
The syllabus focuses on combining fashion creativity with business skills.
It includes design, merchandising, and retail management.
The goal is industry-ready professionals.
Q2: Is the syllabus suitable for beginners in fashion design?
Yes, fashion concepts are taught from the basics.
No prior design experience is required.
Practical training helps beginners learn effectively.
Q3: Does the syllabus include practical and studio work?
Yes, practical work is a core component.
Students work on design projects and garment construction.
Studio sessions enhance hands-on learning.
Q4: Are business subjects included in the syllabus?
Yes, management, marketing, and retail subjects are included.
These help students understand the business side of fashion.
Business skills improve career stability.
Q5: Is fashion marketing covered in detail?
Yes, fashion marketing and branding are core subjects.
Students learn promotion and consumer behavior.
These skills are essential in the fashion industry.
Q6: Are internships mandatory in this course?
Most institutions include mandatory internships.
Internships provide real-world industry exposure.
They improve employability.
Q7: Can students specialize in specific fashion areas?
Yes, electives allow specialization in luxury, exports, or styling.
Specialization aligns studies with career goals.
Options depend on the institute.
Q8: Does the syllabus cover fashion e-commerce?
Yes, e-commerce and digital retail are included.
Students learn online selling and digital branding.
This reflects current industry trends.
Q9: Is entrepreneurship part of the syllabus?
Yes, entrepreneurship development is included.
Students learn how to start fashion businesses.
This supports self-employment opportunities.
Q10: Is the BBA Fashion Design syllabus industry-oriented?
Yes, the syllabus is aligned with fashion industry needs.
Practical projects and internships ensure relevance.
Graduates are job-ready.
