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Meri Shiksha

Bachelor of Journalism and Mass Communication Syllabus

Journalism Eligibility: 10+2 Duration: 3 Yearly Course Mode: Regular

Bachelor of Journalism and Mass Communication

Table of Contents

BJMC Syllabus Structure (3 Years)

The Bachelor of Journalism and Mass Communication syllabus is designed to provide a balance between media theory and hands-on practical training. Students are trained in journalism, advertising, public relations, digital media, and broadcast production.

Year 1: Media Foundations

The first year introduces students to the fundamentals of communication and journalism.

Semester 1

  • Introduction to Mass Communication: Concepts, models, and functions of communication.
  • History of Media: Evolution of print, radio, television, and digital media.
  • Communication Skills: Writing, speaking, and presentation techniques.
  • Computer Applications: Basic digital tools for media work.

Semester 2

  • Print Journalism: News reporting, writing, and editing.
  • Media Ethics: Ethical issues and responsibilities of media.
  • Media Laws: Press laws, copyright, and regulation.
  • Photography: Basics of photojournalism.

Year 2: Core Journalism & Media Skills

The second year focuses on broadcast media, advertising, and public relations.

Semester 3

  • Broadcast Journalism: Radio and television news production.
  • Advertising Principles: Advertising concepts and campaign planning.
  • Public Relations: Corporate communication and media relations.
  • Media Research: Research methods and audience analysis.

Semester 4

  • Digital Media: Online journalism and digital platforms.
  • Social Media Communication: Content creation and analytics.
  • Video Production: Scriptwriting, shooting, and editing.
  • Internship I: Short-term industry exposure.

Year 3: Specialization & Professional Practice

The final year focuses on specialization, internships, and project work.

Semester 5

  • Media Management: Media organizations and management practices.
  • Film Studies: Cinema theory and appreciation.
  • Elective I: Journalism / Advertising / Digital Media.
  • Internship II: Industry-based training.

Semester 6

  • Advanced Media Production: Television, radio, or digital projects.
  • Elective II: Specialized media subject.
  • Project Work: Research or media production project.
  • Viva Voce: Final evaluation.

Recommended Books for BJMC

Subject Book Title Author
Mass Communication Mass Communication Theory Denis McQuail
Journalism News Reporting and Writing Mencher
Advertising Advertising Management Philip Kotler
Media Research Mass Media Research Wimmer & Dominick

BJMC Syllabus FAQs

Q1: Is the BJMC syllabus suitable for students with no media background?

Yes, the syllabus starts from basic concepts. No prior media knowledge is required. Skills are developed gradually.

Q2: Does the BJMC syllabus include internships and practical training?

Yes, internships are part of the course. Practical labs and projects are included. Industry exposure is strong.

Q3: Are digital media and social media subjects covered in BJMC?

Yes, digital and social media are core subjects. Online journalism and analytics are taught. Practical assignments are included.

Q4: Can the BJMC syllabus vary across universities?

Core subjects remain similar nationwide. Electives and project formats may differ. Industry relevance is maintained.